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© Copyright 2011 Startup Giraffe

We'll build your startup idea.

  • Need a team to build your killer app?

    We'll help you stand out from the herd.

  • Get from idea to product faster

    We'll help you define your critical features, and then build them rapidly

We build web and mobile products for entrepreneurs who want to get their ideas to market quickly and affordably.

Our Process

image1. Refine

We work with entrepreneurs to define their minimum viable product, or the simplest product they need to test their market assumptions.

image2. Design

We collaborate with entrepreneurs on wireframes and graphic design.

image3. Build

We build the web or mobile application rapidly (typically 3-4 weeks)

Press

The Giraffes

We’re a small team of developers that love to make products. We also like watching the nature channel and making animal noises.

 

amit klein

Amit Klein

Amit, who has a remarkable collection of t-shirts, has been managing software teams and designing products for the past 8 years. A computer science major back in college, he is also a skilled developer who cranks out code for Startup Giraffes. A noted Hindi poet (by at least 5 people), Amit also enjoys playing basketball and teaching his new dog old tricks.

john cihocki

John Cihocki

Johnny, who is sometimes mistaken for Waldo, is the Chief Technical Architect of the Startup Giraffes. He has been developing products for over a decade, including customer web portals, corporate intranets and web content management systems for a broad range of clients from small non profits and hospitals to fortune 100 pharmaceutical, manufacturing, and financial services companies. He is fluent in Java, Ruby, PHP, Python, a bunch of other languages, and Pig Latin.

will lerner

Will Lerner

A one-time intramural sports champion, Will gave up his aspirations to become a professional baseball player to build products with Amit and JC. He is now a front-end developer, copywriter, and UI designer with the Startup Giraffes. In his spare time, he tries to pull himself away from the computer but often fails.

Recent Work

  • TheRunthrough
    TheRunthrough

    A private community for fashion editors, stylists, and designers.

  • Stereogrid
    Stereogrid

    The music distribution network.

  • Vestorly
    Vestorly

    A community to connect with a leading investment advisor through the people you know and trust.

  • Underground Eats
    Underground Eats

    A marketplace for alternative dining experiences.

  • EatDrinkJobs
    EatDrinkJobs

    Get recommendations from colleagues and land a great restaurant job.

  • See It Ship
    See It Ship

    Real time shipment tracking – iPhone/Android/Web.

  • ServiceApe
    ServiceApe

    Get estimates from local service professionals.

  • Thankuz
    Thankuz

    The best way to send Thank You cards.

  • StoryStack
    StoryStack

    A powerful tool for groups to share photos, videos, text and more.

  • Tractorbe.am
    Tractorbe.am

    A Virtual Economy for Tech Geeks

  • WeConnect Apps
    WeConnect Apps

    An enterprise tool for people at a coworking space to communicate.

Blog

Happy Birthday StartupGiraffe!!

May 16th, 2012 | 1 Comment

A year ago Startup Giraffe was born.  Looking back it’s amazing how far we’ve come.  Like most business, our first few months was about getting our head above water, earning enough to pay rent, tweaking our business model and learning the legal, accounting and general ins and outs of starting a new company.  We made [...]

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7 Ways to Start Scaling Your Web App

April 5th, 2012 | 0 Comments

Congratulations to you, budding entrepreneur! You’ve successfully navigated the difficult, even emotional process of slimming down your grand product vision into a lean, focused MVP, and more importantly have gotten it built and launched. While you haven’t yet gone full tilt on marketing and customer acquisition, you are starting to see some traction, maybe some [...]

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We’re Hiring

March 29th, 2012 | 0 Comments

Get paid to launch startups, become the tech co-founder of your favorite one StartupGiraffe.com helps entrepreneurs refine, design and build the first version of their startups. Our typical project takes 6 weeks from idea to beta. We’ve launched 10 startups in the last 10 months including stereogrid.com, therunthrough.com, undergroundeats.com, vestorly.com and eatdrinkjobs.com. We’re looking for [...]

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Fake it till you make it

March 8th, 2012 | 0 Comments

How do you validate your startup idea and start gaining early traction, without spending a ton of time and money building software? Delay complexity as long as possible by doing things manually. “Fake it till you make it.” Below are some examples of how successful companies smoke / ghetto / wizard of oz tested their [...]

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The Cloud for Entrepreneurs

December 21st, 2011 | 1 Comment

by: John “Chief NerdGiraffe” Cihocki You probably hear about “the cloud” all the time, and how it’s fundamentally and rapidly changing the way internet technology is conceived and developed. But what does it mean for you, the tech entrepreneur with a tight budget, perhaps little or no technical skills, and limited runway? In reality, “cloud” [...]

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I’ve got a great idea for a startup, now what?

November 9th, 2011 | 11 Comments

On Oct 20th, I was invited to give a talk at NYU Stern as part of the Entrepreneurship Speaker Series. Below is a video of the talk, key takeaways and my slides. Enjoy. Video Key Takeaways Investment and tech talent is earned not given.  What can you do to further your idea on your own? [...]

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The first version of your product is going to suck… launch anyway

September 22nd, 2011 | 0 Comments

For most people the idea of launching a half-baked product is horrifying. You’ve been talking up your idea for months, been working crazy hours and even taken money from friends and family. This is the first time people will be seeing what you’ve been dreaming about and you want everything to be perfect. You feel [...]

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Why it’s Important to Share your Startup Idea

September 21st, 2011 | 3 Comments

We speak with a ton of idea stage entrepreneurs. Many times, people think we’re going to “Zuckerberg their Winklevoss” and steal whatever brilliant ideas they have. Because of this, they speak in generalizations and vagaries (it’s like LinkedIn meets Yelp for Healthcare with Farmville-style gamification). Unfortunately if you don’t tell us the details and motivations [...]

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Why You Don’t Need a Technical Co-Founder

July 5th, 2011 | 7 Comments

In our first few months working on Startup Giraffe, we’ve personally met with about 50-60 entrepreneurs.  Over the course of our meetings, we’ve often come across people in the same predicament: A Brilliant Entrepreneur (let’s call him Abe) with no technical experience has a great idea for a web or mobile app. Abe’s ready to [...]

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The Top 6 Mistakes Idea Stage Entrepreneurs Make

June 30th, 2011 | 0 Comments

Since the launch of Startup Giraffe I’ve had the opportunity to speak to 50+ idea stage entrepreneurs.  I’ve been amazed at the diversity of good ideas that folks from outside of the startup scene have.  Through conversations with them I’ve realized that many could improve the way they think about launching products.  Here are some [...]

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FAQ

Q: How much will my project cost?
A: Exact pricing depends on the project, but we generally charge $30-60k and 3-6% equity for a 6-week project. For a detailed quote on your project, just contact us.

Q: Why does Startup Giraffe charge equity?
A: We take equity in companies for several reasons. Firstly, it helps us keep our fees lower. Secondly, it gives us more incentive to plan for the product’s growth and success. As equity holders, we have a stake in continuing to provide technical advice, take technical interviews and offer strategic advice long after our initial build is over.

Q: When is equity distributed?
A: Startup Giraffe takes equity only at the time of company formation. For more information on this process, feel free to contact us.

Q: What happens after our first version is done?
A: Once we have delivered the first iteration of the product, our involvement becomes more strategic. We offer technical, marketing and product feedback as needed. First version in hand, you can then explore raising additional funds, validating assumptions, gathering customer feedback and finding a technical co-founder.

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Contact Info

Startup Giraffe
175 Varick St., WeWorkLabs
New York, NY 10013
email: contact@startupgiraffe.com
fax: don’t even think about it