How betting odds work: what they are and how to use them
Making a profit in gambling involves predicting the relationship of the true probabilities to the payout odds. The numerator and denominator of fractional odds are often integers, thus if the bookmaker’s payout was to be £1.25 profit for every £1 stake, this would be equivalent to £5 profit for every £4 staked, and the odds would therefore be expressed as 5/4. Before you rely on one, check how many bookmakers it covers, how quickly the prices are refreshed, whether it shows markets beyond the match result and whether it keeps the history of every price move. If you are new to sports betting or have been betting for years, the betting odds today shown for each match tell you where every price is best, so a winning bet always pays out as much as it can. Open our American football odds page for the next games, with past results and the prices they closed at.
In either case, having won, the bettor always receives the original stake back too; so if the odds are 4/1 the bettor receives a total of £500 (£400 plus the original £100). Favoured by bookmakers in the United Kingdom and Ireland, and also common in horse racing, fractional odds quote the net profit that will be paid out to the bettor, should they win, relative to the stake. That value may be regarded as the relative probability the event will happen, expressed as a fraction (if it is less than 1), or a multiple (if it is equal to or greater than one) of the likelihood that the event will not happen.
Some bets involve combining multiple outcomes for higher rewards, while others target specific in-game events or achievements. Once you’re familiar with the basic math, fractional odds become an easy way to see potential profits relative to the stake. They’re especially popular in horse racing, where bettors often look for value in underdog picks or assess returns more precisely using this format. Fractional odds can be a bit trickier to calculate quickly, but they’re favored by many bettors for how clearly they represent the risk-reward ratio.
To qualify, place a min £10 bet from your cash balance at odds of EVS or higher—only your first bet counts, and it must not be voided or cashed out. Free bet – one-time stake of £10, min odds 1.5, stake not returned. Min 10 qualifying bets, betting sites no gamstop stake not returned. Minimum stake £ 30, minimum odds 1.5, stake not returned. Opt in, deposit & bet £10+ on any Sports market at odds of 2.00 or greater within 7 days of registration. Free bet valid 7 days from issue, usable on any Sport/Market as a 3+ fold ACCA with total odds 3.00–21.00, each leg 1.50+.
Qualifying bets cannot be placed on a price boost. Qualifying bet must settle, excluding cash outs. Void/cashed out bets excluded. Place a first qualifying £10 bet at EVS (2.0) or greater using cash balance. This code is for marketing and tracking purposes only.
OddsPortal is a free odds comparison site where you can compare betting odds from leading bookmakers on every match. Odds comparison, also known as line shopping, means checking the price of the same outcome at several bookmakers and taking the highest one. With results, standings, predictions and the best odds on the same site, you can check the top price before every bet. We also compare prices on boxing and MMA, where big fights are added as soon as bookmakers publish odds, on esports and on rugby union, rugby league, baseball, volleyball, Aussie rules and many more. Our tennis odds page compares the prices on every match of the day, next to past results and the odds they closed at. In tennis we follow the ATP and WTA tours every week, the Challenger and ITF events in between and the four Grand Slams, from the Australian Open to Wimbledon and the US Open.
#AD BetBee is for new players aged 18 and over only. Cashback starts from your first completed deposit; future deposits add to the total, withdrawals deduct from it. #AD 18+ UK Customers – Get 10% cashback on losses daily. Excludes cashout, E/W, Multis, Ineligible Markets & Odds Boosts. Free bet – one-time stake of £30, min odds 1.5, stake not returned.
Our real-time data updates live scores as soon as a goal is scored, a point is won or a basket is made, and with live odds available for matches in-play, you can compare prices during a match and before it. You can check the opening odds of each bookmaker, follow the odds movement over time and compare it with the current odds, so you know how the market has reacted before you decide when to bet. Odds change constantly between the moment a market opens and kick-off, and OddsPortal works as an odds tracker for every match. The same selection is priced differently by each bookmaker, so comparing bookmaker odds is the simplest way to make sure a winning bet pays out as much as possible.
“Double the odds” applies to fractional odds profits only, with extra winnings paid in cash on settlement. Get your initial stake back (up to £30) credited in set football markets. Free bets valid 7 days from individual release, stake not returned, no cash out. To qualify for free bets, the new user must place and settle £20 on easyBet markets and use the bonus code EB20. With the rise of online sportsbooks and the legalization of sports betting across many states, odds are no longer exclusive to Vegas.